Joseph T. Assaf hails from Yahchouch (Arabic: يحشوش), a village with roots in Syriac Aramaic, where its name, Yeh Hoshusho, meaning "The Wounded God," (Tammuz or Adonis). Situated in the Keserwan district of Mount Lebanon, Yahchouch is known by those who visit it for its breathtaking landscapes, lush pine and oak forests, and abundant outdoor activities such as camping, hiking, waterfalls… But there's more to Yahchouch: a rich culinary heritage, archaeological sites, Roman ruins… Beyond its natural and historical charm, the village is famous for its 18 outstanding personalities. As for Joseph, is the founder and master distiller of Assaf Biogarden, established in 2019. The company specializes in producing premium organic essential oils, hydrosols, and natural products. With decades of experience in aromatic and medicinal plants since 1987, Joseph achieved organic certification in 2007. His commitment to job creation, heritage preservation, sustainability… has been instrumental in his success and growth.